Technology strategist. Operator. Coach.
AI doesn’t fix broken execution. It exposes it.
I help leaders turn AI, sales and operational complexity into a playbook their teams can actually run. I’ve led technology and sales engineering teams at national scale, and I coached football for fifteen years. Same lesson in both places: build the playbook first.
Experience Beyond the Résumé
Education
Always Learning
Combining formal education with continuous learning and real-world application.
Expertise
Technology Meets Business
Strategy, AI, cybersecurity, revenue growth and operational leadership.
Battle-tested
Earned, Not Theoretical
Years navigating tough decisions, setbacks, transformations and accountability.
The coaching mindset
Built on the Field
15+ years coaching football, developing people and turning preparation into performance.
Latest Power Plays
From the playbook
The Handoff Used to Be a Person
Every agent has an owner. The handoff between them usually does not. Before you ask who owns the agent, ask who owns the pass.
Read the playDon't Cut the Job Until You Understand the Work
The job is what is on the org chart. The work is what actually happens. Learn the difference before you cut.
Read the playYour Agent Needs a Job Description
We would never hire a person the way we deploy agents. Before you write the prompt, write the job description.
Read the playHow every Power Play is built
Business reality first. Then the play.
A consulting briefing meets a football call sheet. Every piece I write follows the same six beats, so you can skim it in two minutes or run it with your team.
01 / 06
Executive Reality
The business truth, stated plainly, before anyone talks about tools.
02 / 06
Field Intelligence
What is actually happening on the ground, not what the slide says.
03 / 06
The Play Call
One clear framework the team can run on Monday.
04 / 06
Decision Lens
The questions leaders have to answer before they commit.
05 / 06
Scoreboard
The few metrics that prove it is working, and why each matters.
06 / 06
Next Play
One concrete move you can make this week.
What I do
Three practices. One operating philosophy.
I help organizations align people, systems and execution around business outcomes.
Business Transformation and Operating Systems
Integration, operating-model redesign, process standardization and accountability.
See the practiceTechnology, Cybersecurity and AI Strategy
Modernization, responsible AI adoption, security governance and measurable technology value.
See the practiceRevenue Performance and Leadership
Consultative sales, sales engineering, leadership development and coaching systems.
See the practiceWhat I write about
Five lanes. No noise.
On the workbench
What I’m working on now.
I don’t think you can lead a change you’ve never touched. These are the builds on my desk right now.
01 / 05
Music creation with AI
Writing and producing songs with AI in the loop, to learn where the tools help and where taste still has to lead.
02 / 05
MVP apps for faster go-to-market
Building working apps fast, so a business can put an offer in front of customers before it funds a full build.
03 / 05
Agent teams
Designing groups of AI agents with clear roles, handoffs and review gates. Run like a staff, not a single prompt.
04 / 05
Local LLMs for private use
Running models on hardware you control, so sensitive work stays in the building.
05 / 05
New security baselines
Resetting the minimum standard for access, data and AI use now that every employee has a model within reach.
About
Been in the room.
Most teams don’t fail because they’re lazy. They fail because nobody gave them a play they could run.
I’ve spent my career in the gap between strategy and execution: leading sales engineers, owning revenue, fixing systems that looked fine on paper and broke in the field. Before that, I spent fifteen years on a football sideline.
Power Plays is where I write down what I’ve learned, usually the hard way, so you don’t have to learn it the same way.
Published in
- Computerworld
- CXO Outlook
- The Imaging Channel
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Next play
Running the same broken play again?
If AI, sales execution or the operating model underneath it keeps stalling, tell me what is happening. I will tell you where I would start.